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DSECT/DSEN Monthly Seminar Series - Feb 25 2021 - Cannabis Policy: How do we better reflect consumer needs? - Dr. Jennifer Donnan

“Cannabis Policy: How do we better reflect consumer needs?”


Presented by

Dr. Jennifer Donnan, 

Assistant Professor, Memorial University of Newfoundland

Thursday, February 25, 2021 3- 4pm EST



This presentation will describe ongoing research to explore consumer preferences for cannabis products. Non-medical use of cannabis was legalized in Canada in October 2018, and since that time a growing proportion of cannabis purchases have shifted to the licensed market. However, there is still a vibrant legacy market. This study looks to explore consumer preferences to identify ways in which cannabis regulations may be adapted to better meet consumer needs. I will first discuss results of a systematic review and qualitative data collection, then I will discuss plans to measure preferences using a discrete choice experiment

Learning Objectives: 

  1. To explore some of the challenges faced when trying to capture factors that influence cannabis purchase decisions
  2. To explore the complexities of consumer purchasing behavior for cannabis products

Link to recording -